Medill IMC Student Project: DraftFCB/Kraft China Breakfast Project
November 26, 2008
A group of 5th quarter Medill Integrated Marketing Communications (Northwestern University) students worked with Draft FCB and Kraft in China to determine Chinese consumers' attitudes and behaviors towards breakfast.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.