The Power of Data: A USPS Case Study
June 1, 2008
Representatives from USPS discussed how several USPS B-to-B postal service clients have, through direct mail, altered their marketing strategies to attract particular groups, thus increasing both returns and effectiveness.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.