May 1, 2009
Brian G. Murphy, of Frankfurt Kurnit Klein & Selz PC, and Brian Nurse, of PepsiCo, Inc., discussed how marketers can protect their intellectual property while encouraging user-generated content and presented a case study from PepsiCo.
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Feb 8, 2012
Crayola Creativity: Our Cause, Our Culture
Feb 2, 2012
Client Programs that Drive Loyalty and Profitable Growth
Feb 2, 2012
Green Production: On Set Waste Diversion and Environmental Initiatives
Feb 1, 2012
Best Practices in Internal Communications
Jan 31, 2012
Case Study: Macy’s Winter Beach Party Woos Millennials
Jan 31, 2012
Mike and Ike and Hot Tamales Give Consumers a Sweet Tooth with Mobile Marketing Promotions
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