The Path to Marketing Accountability: ANA/MMA Marketing Accountability Study, Phase III

July 20, 2006

This study presents the results of an exclusive 2006 ANA survey conducted in association with Marketing Management Analytics (MMA). The study began in January 2004 with the ANA/Forrester Survey: The State of Marketing Accountability and was followed by the 2005 Path to Marketing Accountability: A Foundational Study.