Effie Case Study: Building the Pedigree Brand-Pedigree Adoption Drive | ANA Topics | ANA

Effie Case Study: Building the Pedigree Brand-Pedigree Adoption Drive

Russ Neale, brand manager at Mars Petcare U.S. Inc., and Parker Barnum, account director at TBWA\Chiat\Day, discussed how Pedigree created an award-winning campaign based on consumer insights and cause marketing.