YPA Update on Syndicated Audience Measurement Research
August 5, 2008
Neg Norton, President of YPA, provided an update on using more metered ad testing (i.e., call tracking studies) as an alternative to existing syndicated audience measurement research.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.