Re-Inventing the Wal-Mart Brand
October 6, 2006
This presentation explores how Wal-Mart decided to reset its direction and determine the key strategic platforms that would guide its marketing decisions and rebuild its brand.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.