New, Newer, Newest: Evolving Stages of IMC
August 3, 2009
Don Schultz, president of Agora, Inc. and professor emeritus of service at Northwestern University's Medill School, discussed how integrated marketing communications has evolved since the 1980s and presented new approaches for today's marketers.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.