Herding Cats: Creating Alignment between Marcom Opportunities and Transformational Corporate Strategy | Event Recaps | All MKC Content | ANA

Herding Cats: Creating Alignment between Marcom Opportunities and Transformational Corporate Strategy

A panel composed of marketers from Pitney Bowes, SAP, and Fidelity Investments discussed the transformations their organizations have recently undergone and what other marketers can learn from their experiences.