July 19, 2010
Steve Smith, chairman of the ANA Senior Marketers Think Tank Committee, outlined principles for building a highly strategic marketing accountability and effectiveness program that drives business growth.
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Crayola Creativity: Our Cause, Our Culture
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Client Programs that Drive Loyalty and Profitable Growth
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Green Production: On Set Waste Diversion and Environmental Initiatives
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Best Practices in Internal Communications
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Case Study: Macy’s Winter Beach Party Woos Millennials
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Mike and Ike and Hot Tamales Give Consumers a Sweet Tooth with Mobile Marketing Promotions
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