Transparency, Authenticity, and Responsiveness Are Keys to Success in Social Media
March 31, 2010
Danielle Wolfson, senior associate manager, interactive brand communications at Taco Bell, Inc., discussed how the brand is using social media to turn fans and followers into loyal brand evangelists and advocates.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.