Everything You Need to Know About In-House Agencies
A panel of ANA members from AstraZeneca, Blue Cross Blue Shield of Massachusetts, and Combe Incorporated, each with diverse in-house agency experience, discussed the results of the 2008 In-House Agency Survey and their own perspectives, including when to set up in-house agencies; which services can be brought in-house; relationships with outside agencies and internal marketing; financial matters; and watchouts and concerns.
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