Different Barriers, Different Solutions: Will You Delight Shoppers?
October 31, 2008
At the 2008 ANA Annual Conference, Dina Howell, General Marketing Manager of Global Operations at P&G, moderated a discussion between Stephen Vowles, SVP at Stop & Shop Supermarket Co., and Lisa Klauser, VP of Consumer and Customer Solutions at Unilever. In this insightful shopper marketing presentation, Klauser and Vowles shared the details behind Unilever and Shop & Stop's recent partnership, which resulted in increased sales for both organizations.
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