February 3, 2010
Doug Wood, a partner at Reed Smith, detailed issues that advertisers should look for in celebrity contracts and outlined the new commercial service fee.
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Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience
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Driving Efficiency and Cost Savings Through Corporate Trade
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How the Largest Collective Bargaining Agreement in the Entertainment Industry Affects Marketers
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Miles Nadal: Perspective from an Agency Holding Company Leader
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Precision Marketing + Big Data = Lower Costs, Higher ROI
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