Survey Results: Is the Economy Impacting Marketing and Advertising Budgets? | Research Reports | Research Studies | All MKC Content | ANA

Survey Results: Is the Economy Impacting Marketing and Advertising Budgets?

In the summer of 2008, the ANA polled its members to determine how marketing and advertising budgets were being impacted by the tough economic conditions. 100 client-side marketers responded to this survey, representing a broad cross-section of categories and industries.