January 1, 2007
This snapshot discusses the importance of understanding the target consumer as a tool for achieving total marketing accountability. Includes five criteria for segmentation and a discussion of Voice of the Customer.
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Jun 4, 2013
Domtar’s PAPERbecause Case Study: Relaunching a Brand, Crushing Convention
Jun 4, 2013
Member Update: Best Practices for Media Excellence
Jun 4, 2013
Microsoft Advertising: Top Ways Marketers Can Leverage Cross-Platform Engagement
May 29, 2013
Top Ways to Connect with Hispanic Consumers
May 22, 2013
In-House Agency Profile: Timex
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State of the In-House Agency Industry: From Order Takers to Business Partners
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