Agency Audits Toolkit

September 14, 2010

Agency Audits: How to Achieve Success

In their new guidebook, Agency Audits: How to Achieve Success, industry experts, Joanne Davis and Jane Twyon, break the complex agency audit process down into simple, easy to follow steps. Davis and Twyon explore the different types of audits, the benefits and challenges of auditing, and what other marketers are doing when it comes to audits in this very thorough guidebook. Also included in this book are the following supplemental resources:

The Pros and Cons of Auditing: By Type
As a complement to their book Agency Audits: How to Achieve Success, Joanne Davis and Jane Twyon have created a table outlining the pros and cons of each type of commonly conducted audit, including contract compliance, production, and media quality.

The Major Players in an Audit: By Title
In this table, Joanne Davis and Jane Twyon have listed the types of industry professionals involved in the auditing process and their skill sets, including CPAs, consultants, and auditors, as a supplement to their book Agency Audits: How to Achieve Success.

Auditing Timeline: Top-Line Version
As a complement to their book Agency Audits: How to Achieve Success, Joanne Davis and Jane Twyon have created a top-line timeline that takes marketers through the auditing journey.

Auditing Timeline: In-Depth Version
As a complement to their book Agency Audits: How to Achieve Success, Joanne Davis and Jane Twyon have created an in-depth timeline that takes marketers through the auditing journey.

Auditing Issues: Pros and Cons
In these tables, Joanne Davis and Jane Twyon, authors of Agency Audits: How to Achieve Success, break out the pros and cons of major issues surrounding the audit process, including the decision to conduct a full versus sample audit and the use of a consultant.

Contracting an Audit: Sample Language
Sample agency contract text for conducting an audit is provided in this document, as a supplement to the book Agency Audits: How to Achieve Financial Success by Joanne Davis and Jane Twyon.