Agency Selection Toolkit

July 8, 2011

By Brian Goodall

R3:JLB’s Brian Goodall has created a sample RFI questionnaire, finalist agency challenge, and evaluation scorecard for this ANA toolkit, which supplements his Insight Brief, Selecting a New Agency.

Sample Credentials Presentation Scorecard

As a supplement to his Insight Brief, Selecting a New Agency, Brian Goodall, General Manager, R3:JLB, has created a sample credentials presentation scorecard that marketers can use to evaluate meetings with potential new agencies.

Sample Finalist Agency Challenge

As a supplement to his Insight Brief, Selecting a New Agency, Brian Goodall, General Manager, R3:JLB, has created a sample finalist agency challenge that marketers can use when they are deciding between their top agency choices.

Sample RFI Questionnaire

As a supplement to his Insight Brief, Selecting a New Agency, Brian Goodall, General Manager, R3:JLB, has created a sample RFI (Request For Information) questionnaire that marketers can use when soliciting information about potential new agencies.