Legal Toolkit
November 22, 2010
This ANA marketing toolkit contains interactive contracts, forms, and checklists from Douglas J. Wood's newly updated book, Please Be Ad-Vised: An ANA Legal Reference Guide for the Advertising Executive that readers can use and personalize immediately.
Part One: The Creative Side of Advertising
Chapter One: Ownership and Protection of Creative
- Form 1.1.1: Advertising Agency Ownership of Speculative Creative
- Form 1.1.2: Advertiser Ownership of Speculative Creative
Chapter Four: Comparative Advertising
Chapter Five: Sales Promotion
- Form 1.5.1: Sweepstakes, Contests, and Promotions FAQs
- Form 1.5.2: Checklist for Preparing the Official Rules of Sweepstakes
- Form 1.5.3: Checklist for Preparing the Office Rules for Contests
- Form 1.5.4: Sweepstakes and Contest Fulfillment Contract (Long Form)
- Form 1.5.5: Sweepstakes and Contest Fulfillment Contract (Short Form)
- Form 1.5.6: Co-Promotion Contract
Chapter Six: Marketing on the Internet
- Form 1.6.1: Website Legal Page/Disclaimer Form (Informal)
- Form 1.6.2: Website Legal Page/Disclaimer Form (Formal)
- Form 1.6.3: Internet Privacy Policy Questionnaire
Chapter Eight: Infomercials
Chapter Eleven: Music in Advertising
- Form 1.11.1: Acquisition of Music Rights (Limited Rights)
- Form 1.11.2: Acquisition of Music Rights (All Rights)
- Form 1.11.3: License for Existing Music
- Form 1.11.4: License for Master Recording Rights
- Form 1.11.5: License for Existing Musical Composition and Master
Chapter Twelve: Government Regulation
- Form 1.12.1: Demonstration of a Commercial Producer’s Affirmation to Support a Claim
- Form 1.12.2: FAQs Regarding Promotional Allowances
- Form 1.12.3: Records Retention Policy Checklist
Chapter Fourteen:
- Form 1.14.1: Idea Submission Agreement (For Use When Unsolicited Ideas Will Be Considered)
- Form 1.14.2: Rejection of All Unrequested Ideas
Part Two: The Business Side of Advertising
Chapter Sixteen: The Relationship Between the Advertising Agency and Its Client
- Form 2.16.1: Annotated Contract Between an Advertising Agency and Client (Long Form, Major Global, Multimillion-Dollar Assignments)
- Form 2.16.2: Contract Between an Advertising Agency and Client (Long Form, Typical Relationships)
- Form 2.16.3: Contract Between an Advertising Agency and Client (Short Form)
- Form 2.16.4: General Scope of Work (SOW)
- Form 2.16.5: Social Media Scope of Work (SOW)
- Form 2.16.6: Screen Actors Guild (SAG) Television Commercials Transfer of Rights (Assumption Agreement)
- Form 2.16.7: Probable Sales Tax Scenarios
Chapter Seventeen: Website Development and Maintenance Agreements
Chapter Nineteen: Vendor Relationships
- Form 2.19.1: Agreement with Photographers (Work-Made-For-Hire/Buy-Out)
- Form 2.19.2: Agreement with Photographers (License)
- Form 2.19.3: Purchase-Order Form
- Form 2.19.4: General Release
- Form 2.19.5: Professional Model Release
- Form 2.19.6: Testimonial Release
- Form 2.19.7: Property Release
Chapter Twenty: Dealing with Production Companies
Chapter Twenty-One: Dealing with Media
Chapter Twenty-Two: Dealing with Actors, Agents, and Talent Brokers
- Form 2.22.1: Offer Letter to Celebrity Talent
- Form 2.22.2: Checklist for Celebrity Talent Negotiations
- Form 2.22.3: Tournament and Event Sponsorships Checklist
Chapter Twenty-Three: Talent Unions
Chapter Twenty-Four: Considerations in Mergers and Acquisitions of Advertising Agencies
