Sample Credentials Presentation Scorecard

July 8, 2011

By Brian Goodall


This is a sample agency scorecard that a client search team could use to evaluate agencies following the agency credentials presentations. The specific scoring criteria are derived from the agency selection criteria that would have been already established by the search team at the start of the search process. (This format could be adapted as well to score agencies following the finalist agency presentations; the scoring criteria would need to change to reflect the required presentation deliverables and the desired agency performance criteria.)

(For full toolkit click on PDF icon in our Also See section in the upper right hand corner.)


“Sample Credentials Presentation Scorecard.” By Brian Goodall, General Manger, R3:JLB. © Copyright 2011 by the Association of National Advertisers, Inc. All rights reserved.