July 8, 2011
As a supplement to his Insight Brief, Selecting a New Agency, Brian Goodall, General Manager, R3:JLB, has created a sample RFI (Request For Information) questionnaire that marketers can use when soliciting information about potential new agencies.
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Jul 8, 2011
Sample Credentials Presentation Scorecard
Jul 8, 2011
Sample Finalist Agency Challenge
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Sample Agency Scope of Work
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Sample Agency Screening Criteria
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Auditing Issues: Pros and Cons
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