Agency Positioning Grids

March 28, 2010

These grids (created by Steve Fajen, president, Steve Fajen Consulting Inc.) demonstrate how a media agency and its competitors can be examined by marketers to reveal where improvements are necessary and attainable. Criteria will vary for each client and agency relationship.

 

(Please see PDF for Agency Positioning Grids)

 

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Source

"Agency Positioning Grids." Steve Fajen, president, Steve Fajen Consulting, Inc. ANA Marketing Toolkits.