Digital Place-Based Media Is Everywhere Engaging On-the-Go Consumers

November 1, 2012

Digital place-based media (DPb) is among the fastest growing media sectors today. For the first half of 2012, DPb media grew by 11.8 percent — more than six times the rate of total measured ad spending.

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Digital Place-Based Media Is Everywhere Engaging On-the-Go Consumers

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