Digital Place-Based Media Is Everywhere Engaging On-the-Go Consumers
November 1, 2012
Digital place-based media (DPb) is among the fastest growing media sectors today. For the first half of 2012, DPb media grew by 11.8 percent — more than six times the rate of total measured ad spending.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.