| |

Brand Building in Tough Times and Beyond

June 19, 2009

ANA surveyed its members on brand building in tough times and beyond. Issues included effective ways for building brand equity, measures of brand health, defined as the measure to which brand equity is increasing or declining, brand deterioration warning signs, and short-term versus long-term brand building strategies.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):

Relevant Topics