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Brand Deterioration: How to Identify, Measure, and Respond

April 1, 2007

This white paper discusses the results of the ANA and Guideline, Inc. Brand Deterioration Survey. In February 2007, the ANA and Guideline polled the ANA Brand Marketer Leadership Community to learn how they view the warning signs of brand deterioration. The survey also examined related topics on brand health and development.

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