The Path to Brand-Specific Commercial Ratings
February 22, 2010
After concluding the first two phases of their In-Home Commercial Ratings Test, the ANA’s Television Advertising Committee and The Nielsen Company are working on a potential path for providing individual commercial ratings (also referred to as brand-specific commercial ratings). Based on these learnings, Nielsen has proposed a new phase of the In-Home Commercial Ratings Pilot Test. This phase would test a new audio-detection technology, with the goal of further improving accuracy of providing brand-specific commercial ratings. For this phase, advertiser and agency participation are necessary to ensure that Ad-ID is used as the commercial identifier and that all new commercials are audio encoded.
"The Path to Brand-Specific Commercial Ratings." ANA/Nielsen February 2010.