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The Path to Marketing Accountability: The Next Step. Phase III

ANA/MMA Marketing Accountability Study, Phase III

November 1, 2006

This white paper presents the results of an exclusive 2006 ANA survey conducted in association with Marketing Management Analytics (MMA). Included in the survey analysis are actionable insights that can help take your organization to the next level. This paper represents the third phase of a multi-year study.

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