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Procurement: Blessing or Curse?

August 1, 2005

This white paper examines the results of the 2005 ANA Marketing and Procurement Survey. The survey, designed by the Procurement Best Practice Task Force of the Advertising Financial Management Committee, gauges the relationship between marketing and procurement, compares and contrasts how marketing and procurement each respond, identifies where they are best working together, notes where improvements can be made, and highlights best practices.

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