How to Valuate, Activate, and Measure the Impact of Sponsorship | Event Recaps | All MKC Content | ANA

How to Valuate, Activate, and Measure the Impact of Sponsorship

Michael Goldstein, manager of consumer promotions and sponsorships, LG, Stefanie Francis, vice president, research, and Scott Horowitz, director, business development, Navigate, Inc., discussed LG’s recent sponsorship of the NCAA.