The Role of Culture and Identity in Creating Meaningful Connections with the LGBT Community
June 27, 2012
Esther Franklin, EVP, head of SMG Americas Experience Strategy, Starcom MediaVest Group, and Michael Desmarais, VP Strategic Insights and Research, LOGO Networks, explored the role culture and identity play in solidifying strong relationships between the LGBT community and brands.
You do not have access to this content
Here's who has access to this content:
- ANA Client-Side Marketer Members
- Gold Marketing Service Provider Members
- Silver Marketing Service Provider Members
- Individual Associate Members
Login Now
First, one quick step. You’ll need to log in to continue:
No Account?
You need to be a member and create an account in order to view this content. Please review the member categories above, to determine if you qualify, and then click below to create an account using your business email address.