Two Keys to Deliver on Your Brand Promise
August 24, 2011
John Bastone, global product marketing manager, customer intelligence, SAS, and Jim Foreman, director of circulation and analytics, Staples, Inc., discussed how using customer centricity and fact-based decision making can help you to deliver on your brand promise.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.