Understanding Marketing Sourcing Maturity | Event Recaps | All MKC Content | ANA

Understanding Marketing Sourcing Maturity

Paul Duxbury, managing director, Spire, and Steve Lightfoot, communications procurement manager, World Federation of Advertisers, discussed data from a 2010 survey, as well as a soon-to-be-released diagnostic tool, that will help organizations to understand their marketing sourcing maturity.