March 28, 2012
Diane Gibbons, director, Agency Management Global Procurement and Operations, Pfizer, Inc., and Richard Benyon, CEO, Decideware, discussed Pfizer’s best-in-class scope of work program and offered best practices in this area.
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May 14, 2013
Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience
May 7, 2013
How the Largest Collective Bargaining Agreement in the Entertainment Industry Affects Marketers
May 7, 2013
Miles Nadal: Perspective from an Agency Holding Company Leader
May 6, 2013
Precision Marketing + Big Data = Lower Costs, Higher ROI
Apr 24, 2013
A Movement, Not a Message: Creating Real Momentum in Positioning Your Brand
Apr 24, 2013
American Express Engages Employee Diversity Networks to Drive Growth
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