View and Do: A New Framework for Integrated Marketing
June 13, 2012
Tom Cunniff, chair of the ANA's Digital Marketing Committee, presented a new framework for evaluating paid, owned, and earned media and creating integrated marketing programs that work.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.