Get to Know BMA-Colorado Chapter President Sandra Zoratti

April 7, 2015

By Ken Beaulieu

Biggest achievement as BMA-Colorado president:

It’s been an exciting year as the BMA and ANA merged into one organization. I believe this is the most exciting event of my presidency. Regarding personal achievements, I’m proud of the team — almost pure volunteers — who pulled together our regional event in September. We had record-high attendance (almost 200 people) and an incredible lineup of speakers. In addition, we created a few unique approaches like small, intimate table discussions, pre-conference small-group workshops, and a limit of 30 minutes for each and every presentation. The result? The conference attendees gave us close to perfect scores on the content, event, and venue.

What keeps you up at night:

Well, mostly my two-year-old daughter, but from a professional perspective, I am constantly curious and love learning, so I often stay up to read, learn, and think about how to be better at what I am doing. Given the warp-speed changes in marketing, reading is time well spent to stay current and relevant within the marketing profession and business world.

The best piece of advice you have ever received:

"When writing the story of your life, don't let anyone else hold the pen" is one of my favorite mantras. It speaks to each of our individual strengths and contributions, while also creating space for our dreams and aspirations.

Your favorite social media platform:

I don't have one favorite as I think they all serve different purposes. My top picks are LinkedIn, Facebook, and Twitter. If I had to choose one that would hurt to live without, then I would choose LinkedIn.

How you like to decompress:

I love hanging out with my daughter, traveling, and enjoying Colorado with activities like hiking, biking, and snowboarding.

Sandra Zoratti is the CMO and co-founder of The Marketer Network.


"Get to Know BMA-Colorado Chapter President Sandra Zoratti." Ken Beaulieu. BMA Buzz. 4/7/15.