Focus B2B Marketing Budget Gains on Business Outcomes to Succeed in 2014 | Research Reports | Research Studies | All MKC Content | ANA

Focus B2B Marketing Budget Gains on Business Outcomes to Succeed in 2014

For 2014, marketing leaders expect budgets to rise by an average of 6% and to consume an average of 4% of the company revenues. This is good news for B2B marketers.