Doug Wood at the 2010 ANA Advertising Financial Management Conference

April 28, 2010

Executive Summary

Doug Wood, senior partner, ReedSmith, shared social media guidelines and keys for building a brand's social media policy, including reminding employees that posts will remain archived and searchable long after they are written and respecting all trademarks and logos. Examples featuring Starbucks and United Airlines were also shared in this presentation.

Speaker: Doug Wood, senior partner, ReedSmith

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