Adobe Systems: Confessions of a Digital Marketer

October 22, 2011

Executive Summary

In this video clip, Ann Lewnes, Senior Vice President, Global Marketing from Adobe Systems Incorporated discusses the following confessions of a digital marketer.

  1. Message still matters.
  2. Digital works.
  3. Marketing is the new finance.

She also stresses the importance of data analytics and knowing what your goals are from the beginning. 

View video below.

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comments (1)

Michelle Long

October 26, 2011 2:41pm ET

Ann - Since I missed your presentation on Saturday, I tapped into the cliffnotes. Love the message!