Adobe Systems: Confessions of a Digital Marketer
October 22, 2011
Executive Summary
In this video clip, Ann Lewnes, Senior Vice President, Global Marketing from Adobe Systems Incorporated discusses the following confessions of a digital marketer.
- Message still matters.
- Digital works.
- Marketing is the new finance.
She also stresses the importance of data analytics and knowing what your goals are from the beginning.
View video below.
Comments 1 comment(s)
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Michelle Long October 26, 2011 2:41pm ET
- Ann - Since I missed your presentation on Saturday, I tapped into the cliffnotes. Love the message!
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