Adobe Systems: Confessions of a Digital Marketer
October 22, 2011
In this video clip, Ann Lewnes, Senior Vice President, Global Marketing from Adobe Systems Incorporated discusses the following confessions of a digital marketer.
- Message still matters.
- Digital works.
- Marketing is the new finance.
She also stresses the importance of data analytics and knowing what your goals are from the beginning.
View video below.
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