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It's a New Day for Weight Watchers

October 21, 2011

Executive Summary

In this video clip, Cheryl Callan, SVP of Marketing, Weight Watchers International, discusses how the brand is laser-focused on keeping their members engaged through meetings and online tools. And what they have found is that as people experience success with the program, they become advocates. Weight Watchers is providing the platform for those advocates to support each other and share their successes. Nick Brien, Chairman & CEO, of McCann Worldgroup agrees that to create a platform for a truly engaging connection, it has to be authentic, meaningful, and, ultimately, created by the community.

View video below.



Source

"It's a New Day for Weight Watchers." Cheryl Callan, Senior Vice President, Marketing, Weight Watchers International, Inc.; Nick Brien, Chairman and Chief Executive Officer, McCann Worldgroup. ANA Masters of Marketing Annual Conference, 10/21/2011.

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