Dell: Building a Brand that Endures

October 14, 2010

Executive Summary

Dell has embarked on a journey to evolve its brand to deliver results that endure over time and support business growth. In a hyper-changing landscape filled with new acquisitions and new offerings, how does Dell remain focused and steadfast in its marketing yet true to a heritage that brought the company so much success? Former SVP and CMO Erin Nelson shared the challenges that Dell has faced in recent years and three strategic areas of change that the brand has focused on over the past 18 months. Dell SVP and CMO Karen Quintos discussed the path forward to ensure that the company’s brand remains relevant to every customer, employee, and stakeholder long into the future.

Speaker: Erin Nelson, Former Senior Vice President and Chief Marketing Officer, Dell Inc.

View video below.


"Dell: Building a Brand that Endures." Erin Nelson, former SVP and CMO, Dell Inc.; Karen Quintos, SVP and CMO, Dell, Inc. ANA 2010 Annual Conference, 10/14/10.

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