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Geico: Un-Boring Insurance

October 15, 2010

Executive Summary

Ted Ward, chief marketing officer and vice president of marketing, Geico Auto Insurance, and John Adams, chairman and chief executive officer, The Martin Agency, Inc., discussed how Geico has made selling car insurance fun through their innovative ad campaigns. Lessons learned from the 16-year partnership between Geico and The Martin Agency were also shared in this presentation.

Speakers: Ted Ward, Chief Marketing Officer and Vice President of Marketing, Geico Auto Insurance, and John Adams, Chairman and Chief Executive Officer, The Martin Agency, Inc.

View video below.



Source

"Geico: Un-Boring Insurance." Ted Ward, Chief Marketing Officer and Vice President of Marketing, Geico Auto Insurance; John Adams, Chairman and Chief Executive Officer, The Martin Agency, Inc. ANA Masters of Marketing Annual Conference, 10/15/10.

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