Heineken's Dos Equis "Most Interesting Man In The World"

April 5, 2011

Executive Summary

The five agencies that work with the Dos Equis brand are open briefed on the brand's initiatives to create transparency and inter-agency dialogue. In addition, everyone that works on the brand is required to read a continually updated book that outlines the history of the campaign.

Watch Jeff Brooks, Co-Chief Executive Officer, Euro RSCG New York, and Colin Westcott-Pitt, Vice President of Marketing, Heineken USA, Inc. speak about their model for strong brand growth at the ANA 2011 Brand Conference presented by The New York Times

View video below.

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