How to Balance Transparency, Information, and Life in an Age of Twitter

April 5, 2011

Executive Summary

Companies are increasingly using social media as a vehicle to give customers direct access to their brand. Utilizing platforms such as Facebook and Twitter provides customers with a way to hear what is currently happening and get direct answers.

Watch Lisa Gavales, Executive Vice President and Chief Marketing Officer of EXPRESS, speak at the ANA Brand Conference presented by The New York Times regarding the platitudes to live by when using Twitter for business purposes.

View video below.

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