Dan Germain at the 2010 ANA Brand Innovation Conference

May 19, 2010

Executive Summary

Innocent Drinks was founded in 1999 by three friends in London. On the first day of business Innocent sold twenty-four smoothies, and now they sell over 2 million a week across Europe. Innocent's business is about making food good and making healthy stuff interesting. That's the basis of the brand's movement: they know that people know they should be healthy; it's just that sometimes being healthy can be dull. Dan Germain, head of creative at Innocent Drinks, discussed how the company has made its mission to make being healthy an easy thing, an interesting thing, an amusing thing, and not just a bowl of soggy bean sprouts.

Speaker: Dan Germain, head of creative at Innocent Drinks

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