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Mars' Amanda Zaky on How to Leverage User-Generated Content

July 15, 2010

Executive Summary

Amanda Zaky, manager of interactive, integrated marketing communications group, Mars U.S., and Lauren Nodzak, public relations manager, Mars Snackfood U.S., discussed the M&M's Most Colorful Contest and the social media efforts behind it. In 2008, M&M's became the sponsor of a NASCAR car and driver, Kyle Busch, but for 2009, they wanted to take their program to the next level. The program has continued in 2010 and has already resulted in a 15% increase in Facebook fans and Twitter followers so far this year.

Speakers: Amanda Zaky, manager of interactive, integrated marketing communications Group, Mars U.S. and Lauren Nodzak, public relations manager, Mars Snackfood U.S.

View video below to find out more.



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