Keynote Address: Robert E. Cooper, Jr.

March 15, 2011

Executive Summary

Advertising to a new generation of digital online consumers brings us a new generation of legal issues concerning how consumers are reached and how consumer data is gathered.

Watch Robert E. Cooper, Jr., Attorney General, State of Tennessee, discuss what the basis of consumer protection is and the necessity of providing the consumer with the power to choose the way he or she is marketed to.

View video below.

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