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Actors Acting Out: SAG/AFTRA Developments

March 15, 2011

Executive Summary

The current system for paying commercial acting talent is based on potential viewers, but we now have the technology to pay commercial actors based on the actual views of their commercial spot.

Watch Allan Linderman, President, The Linderman Media Group, discuss the new gross rating point (GRP) for paying actors. Also, Doug Wood, Senior Partner, Reed Smith LLP discusses how the new payment method will affect various media buyers.

View video below.



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