Onsite Insight: Andy Wiedlin on the Brand Benefits of Buzzfeed | Conference Highlights | Event Video | All MKC Content | ANA

Onsite Insight: Andy Wiedlin on the Brand Benefits of Buzzfeed

Andy Wiedlin, Chief Revenue Officer, BuzzFeed discusses how the company encourages brands not to run banners on their website but to create content that people can find, share, and like with their friends, which is a great opportunity for brands to create and generate true word-of-mouth marketing.